78 FALL 2020 925.424.1000 |
[email protected] FALL 2020 - COURSE LISTINGS CODES: OP = Course taken for letter grade or pass/no pass; P/NP = Course taken is Pass/No Pass only; GR = Course taken for letter grade only D/E CRN DAYS TIMES ROOM INSTRUCTOR DATES CODES SEC D/E CRN DAYS TIMES ROOM INSTRUCTOR DATES CODES SEC MARKETING MKTG 50 INTRODUCTIONTO MARKETING 3.0 Units Marketing as a value exchange process involving all societal members; an overview of product development, pricing, placement, and promotion; Target markets including the demographic and behavioral dimensions of markets; analyses of marketing placement and pricing strategies and the social, cultural, economic, competitive and legal factors affecting marketing mix decisions. Strongly Recommended: ENG 1A with a minimum grade of C Day 20113 MW 9:30-10:45 PE212 AYOTTE 08/17-12/18 OP V01 Web 20525 ONLINE PATTERSON 08/17-12/18 OP DE1 MKTG 50-DE1 is an online course. For more information, see the section titled “Online Learning” in this schedule, or go to http://www.laspositascollege.edu/onlinelearning. MKTG 56 MARKETING STRATEGIES 3.0 Units Current marketing trends, strategies, and techniques. Introduction to online and social media marketing. The promotional process and techniques in the development of effective content creation and branding. Advanced theories, principles, and practices of customer service, customer loyalty, and the customer experience. Web 22420 ONLINE PATTERSON 08/17-12/18 OP DE1 MKTG 56-DE1 is an online course. For more information, see the section titled “Online Learning” in this schedule, or go to http://www.laspositascollege.edu/onlinelearning. MKTG 61 PROFESSIONAL SELLING 3.0 Units Principles and techniques involved in selling products, ideas, and/or services. Focus is on building relationships with others, identifying the reasons a purchase decision may be made. Includes buying motives, communication options, developing commonalities, sales call planning, ethics, follow-up contacts, and customer service. Interactions for face-to-face and online encounters; professional and technical products; consultants; and anyone wanting to improve their interactions with others. Web 22016 ONLINE PATTERSON 10/12-12/11 OP LO1 MKTG 61-LO1 is a Fast Track online course that meets from Oct 12-Dec 11. For more information, see the section titled “Online Learning” in this schedule, or go to http://www. laspositascollege.edu/onlinelearning. MASS COMMUNICATIONS MSCM 5 INTROTO MASS COMMUNICATIONS 3.0 Units Survey of mass communication and the interrelationships of media with society, including history, structure, and trends in a digital age. Discussion of theories and effects, economics, technology, law and ethics, global media, media literacy, and social issues, including gender and cultural diversity. Strongly recommended: Eligibility for ENG 1A. 3 hours lecture. AA/AS GE. Transfer: CSU, UC*; CSU GE: D7; IGETC: 4G. *MSCM 5 and 31 combined: max UC credit, one course. Day 21854 Fri 9:30-11:00 103 THOMPSON 08/17-12/18 OP HY1 ONLINE / HYBRID 08/17-12/18 OP MSCM 5-HY1 is a HYBRID course. Students will meet on campus on the days/times indicated above. The remainder of the course will be completed online. For more information, see the section titled “Online Learning” in this schedule, or go to http://www. laspositascollege.edu/onlinelearning. MSCM 7 INTROTO PUBLIC RELATIONS 3.0 Units Introduction to the principles, history, development, and professional practice of modern public relations. Includes concepts of planning and executing effective communication strategies, including message design and distribution, for any organization. Strongly Recommended: Eligibility for ENG 1A Eve 23355 Tue 7:00-9:50 2409 THOMPSON 08/17-12/18 OP 093 MSCM 16A EXPRESS COLLEGE NEWSPAPER A 3.0 Units An applied course in which students practice and refine beginning journalism skills, including recognizing, acquiring, producing, and distributing content for the print and online editions of the student newspaper, the Express. The focus of study is on basic news, feature, and opinion stories. Students are introduced to concepts related to photojournalism, business management, graphic arts, design, social media, and leadership and editing skills. The course includes ethical, practical, and legal issues in journalism. Strongly recommended: Eligibility for ENG 1A/1AEX Day 21112 Mon 1:00-3:50 2409 KORBER 08/17-12/18 OP V01 Wed 1:00-2:20 2409 08/17-12/18 OP Lab Fri 1:00-1:50 2409 08/17-12/18 OP MSCM 16B EXPRESS COLLEGE NEWSPAPER B 3.0 Units An applied course in which students practice and refine intermediate journalism skills, including recognizing, acquiring, producing, and distributing content for the print and online editions of the student newspaper, the Express. Focus is on in-depth news, feature and opinion stories. Students develop intermediate abilities in photojournalism, business management, graphic arts, design, social media, and leadership and editing skills. The course includes ethical, practical, and legal issues in journalism. Prerequisite: MSCM 16A with a minimum grade of C Strongly Recommended: Eligibility for ENG 1A/1AEX Day 21113 Mon 1:00-3:50 2409 KORBER 08/17-12/18 OP V01 Wed 1:00-2:20 2409 08/17-12/18 OP Lab Fri 1:00-1:50 2409 08/17-12/18 OP MSCM 16C EXPRESS COLLEGE NEWSPAPER C 3.0 Units An applied course in which students practice and refine advanced journalism skills, including recognizing, acquiring, producing, and distributing content for the print and online editions of the student newspaper, the Express. Focus is on leadership, editing the work of others, improving writing and multimedia skills, and improving the Express. Enhanced leadership role includes outreach to the community and representation as journalist and leader at events. Students develop advanced abilities in writing, photojournalism, business management, graphic arts, design, social media, and leadership and editing skills. Students will produce course includes ethical, practical, and legal issues in journalism. Students should serve in a leadership role. Prerequisite: MSCM 16B with a minimum grade of C Strongly recommended: Eligibility for ENG 1A/1AEX Day 21864 Mon 1:00-3:50 2409 KORBER 08/17-12/18 OP V01 Wed 1:00-2:20 2409 08/17-12/18 OP Lab Fri 1:00-1:50 2409 08/17-12/18 OP MSCM 16D EXPRESS COLLEGE NEWSPAPER D 3.0 Units An applied capstone course in which students practice and refine advanced journalism skills, including recognizing, acquiring, producing, and distributing content for the print and online editions of the student newspaper, the Express. Focus is on completing a portfolio project, exploring career opportunities in the field, leading others, editing the work of others, improving writing and multimedia skills, and improving the Express. Students work to develop advanced abilities in writing, photojournalism, business management, graphic arts, design, social media, leadership, and editing skills. The course includes ethical, practical, and legal issues in journalism. Student assumes a leadership role and create workshops to benefit other staff members. Prerequisite: MSCM 16C with a minimum grade of C Strongly recommended: Eligibility for ENG 1A/1AEX